Suntory CEO discusses new Japanese Whisky standards and global demand

Japan’s alcohol industry has implemented a new set of definition for Japanese whisky in an attempt to keep foreign-made spirits from being branded as Japanese. Suntory CEO Takeshi Niinami spoke with CNBC’s Brandon Gomez about the new criteria, what it means for the spirits category as well as the company’s expansion into the U.S. with ready-to-drink cocktail called, -196.