Glenglassaugh Distillery has relaunched its core range with three coastal single malt whiskies — 12 Year Old, Portsoy and Sandend — along with a new bottle design for the full portfolio.
The reimagined portfolio and design is meant to encapsulate the ethos of this coastal spirit. The overall artistic direction of the brand has evolved, taking inspiration from the sand tides at Sandend Bay, the company says, with touches of color inspired by sea glass.
As with all Glenglassaugh single malts, the new whisky matured in the distillery’s coastal warehouses overlooking Sandend Bay.
The flagship 12 Year Old Single Malt (90 proof) embodies Glenglassaugh’s signature coastal style, the company says. It matured in bourbon, sherry and red wine casks.
Sandend and Portsoy both also express the coastal elements of Glenglassaugh, the company says. Sandend (101 proof) is matured in bourbon, sherry and manzanilla casks. Portsoy (98.2 proof) is a peated single malt, matured in sherry bourbon, and port casks.
The suggested retail prices are $65, $70 and $75 per 750-ml. bottle, respectively.
“The new portfolio brings together all the key elements of Glenglassaugh’s spirit,” says Master Blender Rachel Barrie. “Inspired by its truly unique coastal location, the new expressions transport us to a place where the spirit is awakened and soul invigorated, inviting us to stop, take a breath, and appreciate our surroundings. To taste Glenglassaugh Single Malt is to experience the coastal influence of Sandend Bay and the ancient harbor towns nearby. Shaped by the coalescence of land and sea, the senses are awakened by the imposing yet calming crash of waves and the sweet smell of gorse in the air.”
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