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Gallo Acquiring Fishers Island Lemonade

Spirit of Gallo, the growing spirits division of E. & J. Gallo Winery, will acquire Fishers Island Lemonade.

Fishers Island Lemonade founder Bronya Shillo grew up in Bloomfield, Connecticut and spent summers on Fishers Island, New York, where her family owned and operated The Pequot Inn, the only bar on the island. Here, she began work as soon as she was old enough. Frequented by locals and visitors alike, The Pequot Inn is known for its signature “FIL” cocktail made in 15-liter batches prior to busy summer weekends. Due to the drink’s popularity, it would sell out at the bar, which would cause bartenders to step away to make more.

During her time at The Pequot Inn as a manager, Shillo began to focus on the idea of canning the cocktail, which would not only allow her to serve her customers quicker, but also bring the taste of Fishers Island to a wider audience, the company says.

After two years of research and development, Shillo launched Fishers Island Lemonade on Memorial Day 2014.

“When I launched Fishers Island Lemonade nearly a decade ago, I never could have imagined the overwhelming love and support we received that allowed us to grow the brand from a single cocktail into a family of full-flavor spiked lemonade craft cocktails in a can,” says Shillo. “Spirit of Gallo has a proven record of innovation and success in the RTD category and there is no other organization I would trust to take Fishers Island Lemonade to the next level.  I am ecstatic for this opportunity to support and further grow the Fishers Island Lemonade brand.”

“In the ready-to-drink category, consumers are trading up to spirits-based cocktails and demanding more full-flavored, higher ABV products, reflecting the overall trend of spirits premiumization in the United States,” says Britt West, Senior Vice President and General Manager of Spirit of Gallo. “Having known Bronya for over a decade, I have watched her bring Fishers Island Lemonade from a concept all the way to its success as one of the highest-quality and best tasting canned cocktails in the market. Spirit of Gallo is so honored that she has entrusted us with her visionary idea, and we are galvanized to work with her as she remains on board to guide the brand and serve as its official spokesperson. Together, we will highlight the unique sense and taste of island life to more consumers across the country.”

The 9% ABV Fishers Island Lemonade comes in a four-pack for the suggested retail price of $15.99. The Fishers Island Lemonade family also includes Fishers Island Half and Half (7% ABV) and Fishers Island Pink Flamingo (7% ABV), line priced with an SRP of $15.99 for a four-pack, along with variety 8-pack offerings.

The post Gallo Acquiring Fishers Island Lemonade first appeared on Cheers.

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