Harsh Winds From Chi-Town: The Push To Nationalize Malört

If you’ve stumbled into a Chicago bar late at night, it’s likely you’ve been offered a shot of Jeppson’s Malört. Like Fernet to San Francisco, the Swedish-style liquor has become a bartender’s handshake in the city and an unlikely regional icon. Now, hitting its 90th anniversary, the owners are building on its organic social media buzz, merchandise collection, and even its polarizing taste to push it into bars across the country.