Tres Generaciones Celebrates 50th Anniversary with Launch of ‘Familia Tres’ Talent Collective

Tres Generaciones, a premium tequila rooted in the spirit of perseverance, celebrates the brand’s 50th anniversary with the launch of Familia Tres, a one-of-a-kind talent collective of world-renowned musicians, artists and tastemakers who embody the brand’s ‘Fail Twice, Get Up Tres’ mantra, an unrelenting pursuit of what gives us meaning.