Santo Spirits Announces New Loyalty Program with Trident3

Santo Spirits, the tequila brand founded by spirits innovator and GRAMMY award-winning musician Sammy Hagar and iconic chef and Emmy? award-winning television personality Guy Fieri, has joined forces with Trident3™ the leading data-driven on-ramp to Web3 for enterprise and consumer brands, to launch a new loyalty program on the NEAR Protocol.

A first for the global spirits brand, the Santo Spirits Club loyalty program will …