Whiskey Giant MGP Acquires Penelope Bourbon for $105M, Builds In-House Brand Portfolio

Luxco, Inc., a subsidiary of Indiana-based whiskey giant MGP Ingredients, has acquired Penelope Bourbon for $105 million upfront, the company announced Monday. The deal also includes a maximum potential payout of $110.8 million by the end of 2025 if “certain performance targets” are achieved.