Cross-Category Purchases Now ‘the Norm Rather Than the Exception,’ Says Bump Williams Consulting

Ready-to-drink beverage-alcohol (RTDs) has crossed into every alcoholic-beverage category, with spirits-based and wine-based RTDs, hard seltzers, flavored malt beverages (FMBs) and more. And RTD consumers aren’t sticking to just one category, according to Bump Williams Consulting (BWC).