Tequila Eterno Verano

Tequila Eterno Verano has launched a range of tequilas.

The brand is inspired by Bruce Brown’s classic 1966 surf film “The Endless Summer.”

Eterno Verano pays homage to the film by utilizing an interpretation of the now-iconic movie poster with surfer silhouettes, bright colors and bold font. “We worked closely with Bruce Brown Films to ensure the casual and fun-loving surf lifestyle from the film showed up in the brand,” says Matti Anttila, founder of Grain and Barrel Spirits, which owns the brand. “In fact, the brand name ‘Eterno Verano’ comes from the movie poster used during the original film launch in Mexico — another connection between the brand and tequila.”

Eterno Verano is handmade in Tequila, Mexico, by Master Tequilero Arturo Fuentes from 100% Blue Weber Agave grown in both the highlands and lowlands of Jalisco, Mexico.

The tequila is bottled using environmentally friendly recycled glass and a natural cork closure, the company says.

Eterno Verano launches with a full range of tequila, including Blanco, Reposado and Añejo. Company-provided tasting notes include:

Blanco (Suggested retail price: $49.99 per 750-ml. bottle) Aromas of stone fruit, baking spices and “terra firma,” this dry, citrus-tinged tequila finishes with hints of smooth black pepper.Reposado (SRP $59.99) Aged for a minimum of six months in whiskey barrels, this tequila features an aroma of fresh lime and honey, a hint of white pepper and butterscotch, and finishes with smooth agave sweetness and pepper spice.Añejo (SRP $69.99) Aged for a minimum of 12 months in whiskey barrels, this golden tan añejo tequila offers a tropical aroma, rich vanilla flavor and caramel apple with a smooth chocolate kick to finish.

Eterno Verano is bottled at 80 proof (40% ABV). All three expressions are available for purchase on the brand website at EternoVerano.com, on ReserveBar.com and in select U.S. markets including Arizona, California, Colorado, Florida, Nevada, South Carolina and Texas. 

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