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Cocktail cans generic or am I overthinking it?

I’m doing some early-stage research into the RTD/canned cocktail space and trying to understand whether people actually feel there’s room for something a bit different.

A lot of what’s on shelves seems to revolve around the same few formats — mojitos, margaritas, passionfruit martinis etc. even across premium brands.

One thing I personally keep noticing is that a lot of canned cocktails either taste very sweet, watered down or artificial, and feel generic and repetitive. But I don’t know whether that’s actually a common feeling or just personal preference.

I’m curious whether people genuinely would be interested in more distinctive flavour combinations that still feel approachable, or whether most people are perfectly happy with familiar classics and convenience over experimentation.

A few things I’d genuinely be interested in hearing:
– Do you buy canned cocktails regularly? Why/why not?
– Do you think most RTDs taste pretty similar?
– What puts you off them (if anything)?
– Would you rather have a familiar cocktail done really well or something a bit more distinctive/different?
– What would make you repeatedly buy a canned cocktail rather than just try it once?

Not trying to sell anything, genuinely trying to understand the category better before potentially developing something further.

submitted by /u/Bon_vivantt
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