Seltzer startup

Hey everyone,

I’m one of the founders of Drinkypoo, a premium hard-seltzer brand we’re building from the ground up.

We’re still early — bootstrapped, doing flavor development, branding, and figuring out the smartest path to market — and I’m not here to sell anything. I’m genuinely looking for honest feedback from people who’ve built, invested in, or worked around beverage brands.

A few things we’re focused on:

• Standing out in an insanely crowded seltzer market • Building a premium feel (not just another fruity can) • Avoiding common early-stage alcohol brand mistakes • Figuring out what actually matters before scaling production

If you’ve:

• Launched a beverage brand • Worked with co-packers / distributors • Invested in CPG or alcohol • Or just have strong opinions on why most seltzers fail

I’d seriously appreciate any advice, warnings, or “wish I knew this earlier” insights.

If posting a can mockup is allowed here, I’m happy to share — if not, I’ll keep it text-only.

Thanks in advance 🤝

Happy to answer questions and learn from people who’ve been there.