Diageo Strikes Deal With LeBron James-Backed Lobos 1707, Cîroc via Joint Venture

Diageo is teaming up with consulting and investment firm Main Street Advisors for a strategic joint venture that swaps out the spirits giant’s majority ownership of Cîroc Vodka in North America for a majority stake in basketball legend Lebron James-backed Lobos 1707 Tequila.