High Noon contains “non-nutritive sweeteners” and they refuse to tell me which ones

So I picked up a few of the High Noon Vodka Iced Tea from Trader Joe’s. I was sold based on the appealing claims on the can:

Vodka with real iced tea and natural flavors No added sugar No high fructose corn syrup No artificial flavors

When I tasted it, I noticed something fishy: it was sweet even though the label says “no added sugar.” I emailed the company and got these lousy responses:

Response 1:

Thank you for contacting us regarding High Noon Beverage® . We are grateful for the opportunity to respond to your inquiry.

While the ingredients for our High Noon Vodka Ice Teas are proprietary, we do use non-nutritive sweeteners to allow for great taste with no added sugar.

We hope this information is helpful. Please let us know if we can be of further assistance.

Response 2:

Thank you for contacting us regarding High Noon Beverage® . We are grateful for the opportunity to respond to your inquiry.

Unfortunately, due to proprietary reasons we are unable to confirm or deny the type of sugar in our products.

We hope this information is helpful. Please let us know if we can be of further assistance.

I cannot say for certain that the sweeteners used are artificial because stevia for example is also a non-nutritive sweetener.

However, I found their claims and label to be very misleading. When you claim “no added sugar,” that should include any natural or artificial sweeteners.

I responded saying I will no longer be buying their products due to the lack of transparency and misleading claims.

I should have known better. When a food product doesn’t have an ingredient list, 99.99% of the time there is a reason.