Gallo Invests in Ron del Barrilito Rum

Spirit of Gallo has expanded its spirits portfolio with a strategic investment in Ron del Barrilito, a Puerto Rican rum originally launched in 1880.

Under the agreement, Gallo will also become the exclusive U.S. importer.

The brand was purchased in 2017 by Joaquin Bacardi and a local group of investors. Joaquin Bacardi, a familiar name in rum, is committed to using the same formulas and processes that have been passed down over several generations of Fernández family master blenders, the company says. Also, the brand’s visitors center in Puerto Rico receives more than 40,000 visitors per year. 

“With an incredible legacy, Ron del Barrilito rum is poised to capitalize on the growth in the Super Premium+ Rum category,” says Britt West, EVP and GM, Spirit of Gallo. “To win in rum, we know it needs to be Super Premium+. Ron del Barrilito has a strong heritage story, existing affinity amongst the trade, and robust quality statements that make it a valuable addition to our portfolio. We look forward to working with the team to help Ron del Barrilito reach its full potential here in the U.S.” 

Available in four expressions, the brand’s portfolio is led by the flagship 3 Stars product, a medium-body rum blend aged between 6 and 10 years. The product has aromas of almonds, vanilla, raisins and bananas, the distillery reports, with a woody backbone. It has a fruity sweetness with a smoky finish. 3 Stars rum comes bottled at 43% ABV, and is available for the suggested retail price of $39.99 per 750-ml. bottle.

“Gallo is founded in the same family values that Ron del Barrilito prides itself on,” says president of Ron del Barrilito, Joaquin Bacardi. “We are excited to work with such a dominant force in the spirits industry that has represented iconic brands for generations. As we enter this next chapter of our history together, we look forward to honoring both brands’ rich heritages, while continuing to create premium experiences for our consumers.”

Terms of the agreement were not disclosed.

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