Sammy Hagar and Guy Fieri Reintroduce Unique Tequila and Mezcal Blend ‘Santo Mezquila’
Around the time everyone was initially obsessing over the cronut and the sushi burrito, spirits visionary Sammy Hagar introduced Santo Mezquila – a first-of-its-kind tequila/mezcal blend. Today, he and his partner in Santo Spirits, Guy Fieri, are reintroducing the company’s inaugural expression with all-new packaging and a nationwide marketing push designed to leverage the split-spirit cocktail trend and the country’s obsession with agave spirits and hybrid food and drink.