Martha Stewart Launches Low-cal Wine with 19 Crimes

As the no/low-cal trend continues to expand throughout all alcohol categories, iconic businesswoman Martha Stewart has announced her newest collaboration with 19 Crimes: Martha’s Lighter Chard.

This wine is 8.5% ABV and 80 calories per glass.

“I love my original Martha’s Chard, but was inspired to make something a little lighter for those looking to avoid overindulging,” says Stewart, in a release. “Who says you have to sacrifice great taste while making healthier choices? Not with Martha’s Lighter Chard! 

The new wine was made with the same California Chardonnay grapes as Martha’s Chard.

“19 Crimes is beyond thrilled to add another expression from Martha Stewart to our collection,” says 19 Crimes Franchise Global Vice President John Wardley. “Martha is a beloved lifestyle guru and culture creator who continues to push boundaries in the wine category, and we are excited for Martha’s Lighter Chard to hit our loyal 19 Crimes fans base and be a disruptor in the Better for You category, a segment that has grown 100% in the last year.” 

19 Crimes Martha’s Lighter Chard is available nationally for a suggested retail price of $14.99 per 750-ml. bottle.

The post Martha Stewart Launches Low-cal Wine with 19 Crimes first appeared on Cheers.