I got tired of ordering vodka sodas everywhere… so I built a zero sugar liqueur company

I’m curious if anyone else has run into this…

For years, I’d go out to restaurants or bars and feel like my only “safe” option was a vodka soda. It didn’t matter how great the cocktail menu looked, everything was loaded with sugar.

I kept thinking… how is there not a better option here?

I started playing around at home and discovered plant based sweeteners like monkfruit and allulose. That turned into making my own simple syrups, and eventually I had this moment where I thought, why isn’t this in an actual liqueur?

That was the turning point.

What started as a personal frustration turned into building a full zero sugar liqueur line so people could actually order a margarita or a coffee cocktail without defaulting to the lowest common denominator drink.

What’s been interesting is realizing this isn’t just a “health” thing. There’s a real business gap here too. Bars are leaving money on the table because people either downgrade their drink choice or don’t order a second round.

I’d love to hear from others:

Have you noticed this when you go out?

Or if you’re in the industry, are customers actually asking for better no/low sugar options?