The Rise of Alcohol Free Alternatives: US Imports of Non Alcoholic Beer Have Surged Nearly 400% since 2018

Time reports that Generation Z (born 1997-2012) drinks less alcohol than previous generations. This trend is linked to their greater focus on wellness, healthier lifestyles, and the shift of social interaction to digital platforms, leaving no room for social drinking.

Altough the market for non-alcoholic beer expanded significantly, rising from $23.5 million in 2018 to $117 million in 2024, this is still far behind the more than $7.5B in U.S imports of alcoholic beer made in 2024.

Data Source: https://oec.world/en/profile/hs/non-alcoholic-beverages-non-alcoholic-beer