Questions about GIN from a non-drinker trying to complete a design task :’)

Hi guys. I am working on a design task regarding a Gin brand and would like to know your opinions.
(PS I have never tasted gin in my entire life, explain the taste profiles and its importance to me like a 5 year old if required.) :’)

Explain as much as possible, if not feel free to say anything, no wrong answers here, just collecting insights.

Here are my questions:

-While drinking GIn, artisanal/luxury brands in particular, what do you expect from the night/day?
Heavy drinking and chaotic party night or a calm, cozy and unwinding time?

-What influences your choice the most when you are choosing a drink for the night? Mood, time, or are you a person with a precise repetitive taste?

-What do you look for in reviews when choosing?

-How much does aesthetics of a bottle and branding influences you?

-Have you ever tried ordering gin online? If not would you prefer it that way?

-What are you most skeptic about online alcohol delivery? And what would clear your doubts?

-How does seasonal packages or subscription model sounds to you?

Its ok if you don’t want to answer every single question, you can pick any and share your experiences. Every answer helps.

Thankyou.