Alcohol “Legacy Drug”?

This remark caught my attention and prompted me to dig in a bit more. Truly, alcohol industry seems to be drying up. Top alcohol distribution companies are struggling because alcohol consumption started losing its zing around two years ago and it is on a free fall now. New generation doesn’t care about alcohol. There is a flurry of researches showing that alcohol, even in very small quantities, is bad for you. What is going on with this industry?