Need Advice on Bourbon

So I know absolutely nothing about bourbon. My husband’s birthday fall on Father’s Day this year so I got him a glass for it that says “if it ain’t Kentucky, it ain’t bourbon.” Because he’s from Kentucky and loves stuff like that, and I want to get him a smooth sipping Kentucky bourbon that won’t break the bank. Preferable $30 or under and something I can find at my local liquor stores. Any recommendations??