Aether Group Targets Corte Vetusto for Turnaround Potential in U.S. Market

Sometimes it’s a brand’s challenges that make it an attractive acquisition target. Last week, the Aether Group, a recently launched incubator and brand house from a former Coca-Cola executive made its first acquisition: Corte Vetusto, a mezcal brand with a U.K. footprint whose U.S. distribution stalled due to the pandemic.