Golf Brand Bob Does Sports Swings into RTDs with Help From BevAlc Influencer Accelerator

The vast majority of shoppers (82%) can’t match influencers to the brands they own, according to a new report from Numerator— but that’s not discouraging influencer or celebrity brands from trying. One BevAlc company, co-helmed by the founder of hydration drink brand Roar Organics, is even building its business model around quickly bringing influencer brands to market.