술:익다

지역문화와 전통주를 잇다. 술이 익어 가다. 술:익다

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Data: How A Diverse and Sober Gen Z Shops for BevAlc

Gen Z is pushing alcohol abstention to new record lows, according to a new report from NIQ. But that doesn’t mean the youngest legal-age generation isn’t drinking— they’re just doing it differently, and in an era when there are more BevAlc (and replacement) options than ever.

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