Jack Daniel’s Launches American Single Malt in GTR

The Jack Daniel Distillery on Sept. 2 officially introduced Jack Daniel’s American Single Malt Whiskey for global travel retail (GTR). The brand’s first permanent expression made from 100% malted barley, Jack Daniel’s American Single Malt is offered in a 1-liter size packaging at 90 proof for a suggested retail price of $99.99 exclusively in select duty-free retail locations across the globe.

Jack Daniel’s American Single Malt features a 100% malted barley mash bill that is ground, fermented and distilled in Lynchburg, TN. The whiskey is charcoal mellowed and then aged in new, charred American oak barrels before being finished in oloroso sherry casks. The company had unveiled a limited edition American Single Malt Special Release last year.

The single malt whiskey is rich and complex, the company says, with aromas of soft oak, fruit and cocoa and notes of dark chocolate-covered nuts and berries with a subtle, sweet oloroso sherry finish. Distinctive packaging features a cork stopper and an embossed distillery stamp of America’s First Registered Distillery. Jack Daniel’s is hosting more than 40 activations at airports across the globe to mark the launch, reaching an estimated 13 million shoppers and offering 60,000 tastings.

The post Jack Daniel’s Launches American Single Malt in GTR appeared first on Cheers.