Boisson: Non-Alc Retailer Lands Backing From Pernod Ricard’s Venture Arm, Adds New CEO

As the momentum behind zero-proof drinks shows no signs of abating, leading non-alc retailer Boisson is taking steps to secure its place within the expanding category, bringing on a new CEO and announcing today that it has received funding in a $5 million bridge round from Convivialité Ventures, the VC arm of Pernod Ricard, and Connect Ventures.

As Boisson’s new chief, Sheetal Aiyer, a former …