Shannon Mustipher’s Tiki Blend Myrtle Bank Jamaican Rum Builds Momentum in U.S.

Rum is building momentum in the U.S. market in 2023. The category is currently one of the most steadily growing craft markets and it continues to benefit from several intersecting popularity shifts.

Rum in the U.S. is currently led by mainstay brands such as Bacardi, Captain Morgan, and Malibu.

Despite growth in the category some Rum brands have relied on misleading marketing, deceptive age statements, …